AI Insights · Timothy · June 2024
Top 5 Fashion Games Performance in Italy - Q2 2024
Discover the performance trends of the top 5 fashion games on a unified platform in Italy during Q2 2024, including downloads, revenue, and active users.
In the second quarter of 2024, the top 5 fashion games in Italy saw varying performance trends. Here's a closer look at their downloads, revenue, and weekly active users.
Project Makeover experienced a steady revenue stream, peaking at approximately $30K in mid-April and closing the quarter around $24K. Downloads showed a sharp increase in April, reaching 13K by the end of the month, before fluctuating and ending at 11K in June. Weekly active users (WAU) remained relatively stable, starting at 160K and ending at 163K.
Covet Fashion: Dress Up Game had a notable revenue spike in mid-May, reaching $13K, but generally hovered around $6K to $9K throughout the quarter. Downloads were modest, ranging from 300 to 700 weekly. WAU fluctuated slightly, starting at 12K and ending at 11K.
SuitU: Fashion Avatar Dress UP saw moderate revenue, peaking at $3.1K in early May, with a general trend around $1.5K to $2.6K. Downloads peaked at 1.6K in late April, but mostly remained under 1K. WAU showed a stable trend, starting at 14K and closing at 14K.
Match Villa™: Makeup ASMR had a declining revenue trend, starting at $2.6K and ending around $1K. Downloads were relatively low, ranging from 400 to 1K. WAU remained consistent, starting at 6.6K and ending at 7K.
Pocket Styler: Fashion Stars saw a gradual increase in revenue, peaking at over $2K in mid-June. Downloads showed an upward trend, particularly in late June, reaching 2K. WAU increased from 4.7K to 5.4K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
